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Individual-Level Strategies

Individual-level strategies aim to produce changes in attitudes or behaviors related to alcohol use rather than the environments in which alcohol use occurs. Expected outcomes, in general, are that a strategy may decrease an individual’s alcohol use (e.g., frequency, quantity, or blood alcohol concentration) and/or alcohol-related risk-taking behaviors, thereby reducing harmful consequences. All studies used college students as the research population.

a = New intervention (2019)
b = Intervention changed position in the matrix (2019)

All individual-level strategies rated by CollegeAIM

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Lower costs $ Mid-range costs $$ Higher costs $$$
Higher effectiveness
Moderate effectiveness
Lower effectiveness
None None
Not effective
Too few studies to rate effectiveness

Individual-level interventions delivered by health professionals

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Interventions delivered by health care professionals

Strategies in which health care professionals identify and help students whose drinking patterns put them at risk for harm, or who are already experiencing alcohol-related problems:

These approaches can reduce harmful drinking, according to studies conducted mainly in general adult populations (ages 18-65).

The differences in research populations, along with wide variations in costs and barriers across campuses, precluded ratings relative to other strategies.

NOTE: Cost ratings are based on the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors.

An official website of the National Institute on Alcohol Abuse and Alcoholism

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