Conduct “reward & reminder” or “mystery shopping visit”a
Under this strategy, patrons who appear underage or intoxicated attempt to purchase alcohol. Servers/sellers are rewarded and/or congratulated for checking IDs and/or refusing alcohol service. Servers/sellers who sell alcohol receive education about the laws and training to improve compliance rather than punishment. The system can be implemented by an individual establishment or a campus, local, or state organization or enforcement agency.
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Effectiveness: = Moderate effectiveness
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Cost: $$ = Mid-range
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Research Amount: *** = 5 or more cross-sectional studies or 1 to 4 longitudinal studies
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Public Health Reach: Broad
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Staffing Expertise Needed: Coordinator
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Target Population: All students
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Research Population: General
a = New intervention (2019)
Effectiveness ratings are based on estimated success in achieving targeted outcomes. Cost ratings are based on a consensus among research team members of the relative program and staff costs for adoption, implementation, and maintenance of a strategy. Actual costs will vary by institution, depending on size, existing programs, and other campus and community factors. Barriers to implementing a strategy include cost and opposition, among other factors. Public health reach refers to the number of students that a strategy affects. Strategies with a broad reach affect all students or a large group of students (e.g., all underage students); strategies with a focused reach affect individuals or small groups of students (e.g., sanctioned students). Research amount/quality refers to the number and design of studies.
- Moore, R.S.; Roberts, J.; McGaffigan, R.; et al. Implementing a reward and reminder underage drinking prevention program in convenience stores near southern California American Indian reservations. American Journal of Drug and Alcohol Abuse 38(5):456–460, 2012.
For information about intervention designs and implementation, check the articles in the References tab.
